Drug Marketing Meets Primetime TV
Posted May 27, 2008 at 12:00 PM by Megan Hueter
Section: In The News, His Fitness, Injuries & Rehab, His Health, Physical Health, Lifestyle Health
Online searches via Google for the drug amantadine spiked on early last week after the drug played a prominent role in the medical drama “House.” The result: the drug shot to the top of Google’s hot trends list last week, WSJ’s Buzzwatch reported. In terms of digital health, as the Washington Post accurately points out, this is important for one key reason. Primetime TV is a powerful medium to send people to the Internet to look up drugs.
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Tags: amantadine, drug marketing, drugs, fitness, google, health, house, men, pharmaceutical, pharmaceuticals, washington post
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On September 6, 2008
Mamas Italian Dishes said:
Really informative post! I like your topic as well as your post. I just always…