Drug Marketing Meets Primetime TV at He's Fit

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Drug Marketing Meets Primetime TV

Posted May 27, 2008 at 12:00 PM by Megan Hueter

Section: In The News, His Fitness, Injuries & Rehab, His Health, Physical Health, Lifestyle Health

house Online searches via Google for the drug amantadine spiked on early last week after the drug played a prominent role in the medical drama “House.” The result: the drug shot to the top of Google’s hot trends list last week, WSJ’s Buzzwatch reported. In terms of digital health, as the Washington Post accurately points out, this is important for one key reason. Primetime TV is a powerful medium to send people to the Internet to look up drugs.

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Tags: amantadine, drug marketing, drugs, fitness, google, health, house, men, pharmaceutical, pharmaceuticals, washington post

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November 25, 2009 at 02:37 AM
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Drug Marketing Creeps into Television Programming the drug amantadine as a key plot point, product placement of pharmaceuticals (such as NuvaRing) in television shows, and the basically nonexistent regulation and monitoring of drug product placement on television.
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