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ACS: Hip on Uninsurance

Posted May 27, 2008 at 03:00 PM by Megan Hueter

Section: In The News, His Health, Physical Health

Matthew Holt from the Healthcare Blog says, “The American Cancer Society is focusing all its marketing budget this year on the issue of uninsurance and is trying to get the message out in new ways to new audiences.” Check out the above example, using rap/poet MIKE-E. Regardless of the marketing techniques used, we need to find a way for these messages to get to certain populations. I think this is a step in the right direction. 

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Tags: acs, american cancer society, healthcare, healthcare blog, healthcare marketing, insurance, matthew holt, uninsurance

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